Does Google consider no-follow links in terms of ranking?

 No, Google generally does not consider no-follow links when it comes to ranking a website in search results. The no-follow attribute is an HTML attribute that can be added to a link to tell search engines not to follow or pass authority to the linked page. It was originally introduced as a way to combat spammy link building practices.

While Google's crawlers will still crawl and follow no-follow links, they do not pass any authority or link equity to the linked page. This means that no-follow links are generally not counted as a ranking factor by Google.

However, this does not mean that no-follow links have no value. They can still be valuable for other reasons, such as driving traffic to a website, building brand awareness, or diversifying a website's link profile. Additionally, it's important to note that even if a link is marked as no-follow, it could still be a signal to Google that a website is trustworthy and reputable, which can indirectly affect its search engine rankings.

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